Tuesday 22 February 2011

Target Audience Profile

As a comedy with common themes seen frequently in mainstream film, we have chosen a mass target audience of teens and young adults, specifically the demographic groupings of D, E and perhaps C2 as these include mainly students, unskilled workers and 'mainstreamers' that fit our 15 certification. This audience is more likely to be able to identify with the characters in our film and the situation they're in, making it more enjoyable. Our film will be using the Hypodermic Needle theory as our film is for entertainment purposes; a film for the audience to enjoy and take it as it is. The film is also aimed at both sexes though the main characters include 3 males and a female though these vary from protagonists to opponent allies. Though stereotypes are key for our film, we will ensure that both genders are represented equally.

Emily Wallace

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