As a group, we have decided to make a film within the comedy genre. This is quite a difficult task as the opening has to inform the audience that the film will be comical, represent our chosen genre and appeal to a wide range of audiences. It is also important that the sense of humour used in the film is quite general to ensure that the film is actually humourous.
We have chosen comedy because we already had a target audience in mind and, as most of the ideas of our peers were thrillers and horrors. We wanted to try and create something different, distinctive and unique. We wanted to aim our film at an audience relevant to our age and as comedy films are generally popular among our age generation.
Our target audience is 15-21 years (the lower demographic groupings). From the collected results of our questionnaires and being familiar with people of our age, we decided comedy was most suitable. At first we decided to create a black comedy, but after researching into this sub-genre, we found that although it would be unique, it would be difficult to create a dark and humourous film without causing offence. It would also make it harder to aim our film at a mainstream audience.
Scott Collins
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