Final Institution Logos

As a group, we discussed which logo to choose decided on these designs for our final institution logos. Since our audience is mainstream, our logos needed to be animated or filmed in order to replicate the same professional effect we want, as seen with the Universal or Warner Bros institution logo.

Emerald Productions (animated):

For the logo for our institution, we chose an animated film reel which would roll out and the name Emerald Productions would appear at the end of it. It would start as a close up and zoom out of the main reel to reveal the reel rolling and the production company name. We chose this as we thought it would be the most original idea that showed to the audience clearly that we were a film production company. The use of the colour green reflects the word 'Emerald' and the original name of our group (green productions). The green also connotes wealth to show we're a big institution and is bright and calming which connotes happiness and peace. For our final product, we used a series of images together. Unfortunately, it did not give the professional look we wanted as it was jolty and we did not have any other programmes available. In the future, we would investigate which tools and programmes we could use before making decisions. 

This is the logo for Wisecrack Studios (filmed):

As the second mainstream intiution was called 'Wisecrack Studios', we wanted to reflect the comedy genre through the logo to show the company specialises in comedy film. Also, as a unique idea and to show that the insitution is large and mainstream, we decided to film it to resemble it to other institutional logos, such as Universal. We used the juxtaposition of the dry weather and umbrella to create humour and the person holding on to the banner evokes humour as the girl riding the bike is oblivious to what's behind her. However, filming this 5 second institution logo took approximately 3 or 4 hours to create and so in the future, we will try to be more organised with our props as we thought it would take less time to create the banner.

These are the two logos at the start of the opening:



Charlotte Morrison